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Lessons learned from 50 Shades of Grey
50 Shades of Grey was exploding in headlines once again last week, this time thanks to a very funny reading by one Ellen Degeneres. And apparently there are men who have read it… and enjoyed it? I...
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Ebook Pricing – Be Wary of the Paulo Coelho Strategy
Paulo Coelho is tremendously talented as an author. In fact, I consider him my favorite fiction writer. Each time I read one of his novels I feel a little bit closer to myself, or at least...
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Author + Entrepreneur: The Product – Genre & the Target Market
This post fits in with both product and promotion, but we wanted to introduce the concept of the target market with genre because writing a work (the product) becomes a different experience if you know...
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Where’d You Put That Ethnic Romance Novel?
Today’s post comes to us from Christina Ledbetter. Today Christina reacts to an NPR piece she heard a few weeks ago, and how self-publishing opens the door to getting more of the right eyes on your...
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What Do Henri Bendel And Francois Coty Have To Do With eBook Publishing?
So what do Henri Bendel and Francois Coty have to do with eBook publishing? Well, the answer to that question is nothing directly, but bear with me for a minute, and I’ll bring it back. I promise. It’s...
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What is a viral video? – Gangnam Style, Viral Content, and The Truth About...
You can’t get away from it. It’s everywhere. Last weekend people I follow on Twitter were tweeting about, and yesterday the CEO of Google celebrating Google’s 14th birthday Gangnam Style. If you don’t...
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